The Google Adwords RRW1955 Project
My Google Adwords RRW1955 project was an experiment to see if I could create a pay per click ad and see how far it would go.
Important note : Click here to view the landing page for the RRW1955 Google adwords account. This the THE landing page you will go to if you click the ad result. You are welcome to search for RRW1955 on Google. I simply ask you not click the ad. It will cost me money.
If it starts to cost me money, I’ll have to pull the ad. Thank you…
RRW are my initials and 1955 is my year of birth. So I guess you could call this a ‘vanity ad’.
Initially a Google search for ‘RRW1955′ revealed, much to my surprise, one result. The subject of said article, if I recall correctly, had something to do with college sports.
For some time when I did the Google search it would return the article and my ad. Which of course was the only ad.
Next, I would periodically return to my Adwords account and see how my ad was doing, anticipating no clicks, thankfully, since the ad returns a simple, non-monetized page.
What I found was, sometimes Google had stopped the ad for certain keywords and requested increasing my per click amount. This, I assume, has to do with the Adwords quality score.
Your quality score is determined by many factors, one of which is how well you successfully entice someone to click on your ad and go through to an advertisement.
Since I was the only one who knew about the project noone clicked. Therefore the quality score dropped and Google, naturally, requested I escalate the per click amount I was willing to pay.
Recently, while doing a Google search for my dominating ad, there were no results/articles returned. I’ve no explanation as to why the only RRW1955 article in cyberspace is no longer returned.
The fallout from this is my ad doesn’t display either.
Thus the reason for the article you are now reading.
Now there should be an article each time a RRW1955 Google search is made.
I say should because you never know what Google is gonna do in cyberspace. They may leave this article in perpetuity or pull it.
So dear reader, it would appear they haven’t done this yet.